Clara Aparisi. Business Design Strategist.
Business Design.
Research Strategy.
Facilitation.
Collaborate with teams, organizations, and individuals to design, strategize, and implement innovative solutions that drive impact.
Open to project-based consulting or freelance work.
Based between Tokyo and Hong Kong.
Remote-first. Love to travel.
With global experience across five cities, you’ll get innovative design approaches, cultural insights, and real-world adaptability. I help you design businesses that connect, scale, and stick — wherever your customers are.
Design Research.
Understand what your customers really need — before you build.
I run research that goes beyond surveys and surface opinions, uncovering deep insights into customer behaviour, pain points, and unmet needs.
→ So you can make informed decisions, reduce risk, and design with confidence.
Business Design.
Turn ideas into services people actually want.
I map out entire customer journeys, identify gaps, and co-create better ways of delivering value — aligning user needs with business goals.
→ Whether you’re launching something new or improving what you already offer, I help you move from vision to execution.
Capability Building.
Design tools and mindsets that last beyond the project.
I train teams to think like designers — building skills in customer research, journey mapping, prototyping, and more.
→ So your team becomes more customer-focused, agile, and ready to tackle future challenges.
Business design is about making experiences better — for your customers and your teams.
It looks at how every part of your business works together, from the front-end interface to the back-end operations, and helps you design it as one seamless, valuable journey.
Human-centered design is at the core of my approach.
Whether for employees, leaders, or customers, understanding people’s needs and behaviors is essential to creating effective solutions.
Through strategic design and facilitation, I help teams turn insights into action — driving creativity, innovation, and lasting impact.
My process blends strategy and empathy to make change tangible — keeping people, impact, and clarity at the core.
I have crafted service design and strategy solutions for a range of organizations across EMEA and APAC for over a decade.
While much of my work is under NDA, I’d be happy to share more in a conversation.
Corporates
Volswagen | Burberry | BP |
American Express | BBC | Ubisoft | Paypal | Starbucks | HSBC |
Standard Chartered | Sun Life |
AIA | Manulife | Home credit
Agencies
Hyper Island | Accenture |
MediaCom | Havas | Proximity BBDO | TUI Media | MAKE Studios |
PA Consulting
Non-profits / Education
Women in Sports Empowered | HELPing hands | OK Mentor |
HKUST | HSU | PolyU
Clara Aparisi 